The Rise, Fall, and Comeback of Swiss Watches & How a Plastic Swatch Saved the Industry
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YouTubeTyree || Wrist Unwound
The Rise, Fall, and Comeback of Swiss Watches & How a Plastic Swatch Saved the Industry
🌟 How did Swiss watchmaking nearly disappear—and how did Swatch bring it back? The Swiss watch industry was once the gold standard of precision and craftsmanship. But in the 1970s, the Quartz Crisis nearly wiped out the entire industry. Enter Nicolas Hayek and a bold new idea: a colorful, affordable, plastic watch that would change the ...
621 viewsFeb 1, 2025
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