2014 FIAT 500L TV Spot, 'Big Italian Family'
2014 FIAT 500L TV Spot, 'Big Italian Family'
Mar 20, 2015
iSpot.tv
In 2016, Fiat chose humour to talk about the strength of its 500S. The ad starts in a dramatic testing setup where the car is pushed, hit and treated roughly to prove how sturdy it is. The film then shifts to a real-life moment, showing a woman angrily taking it out on the car after a fight, matching the intensity of the earlier “tests.” The idea was to show that the 500S can take a beating and still hold up. While some viewers found the comparison funny, others felt the joke depended on an old
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In 2016, Fiat chose humour to talk about the strength of its 500S. Th…
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