Overview: Social media algorithms personalize content by analyzing watch time, engagement, and user behavior to determine ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

Americans who spend at least five hours a day on social media are more likely to feel heard, but also more open to political violence and less supportive of democracy, according to a major new poll ...