The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to ...

Black adults spend 31.8% more time with TV each week than the general population; 43% of Black respondents across five countries want more representation of their identity group on TV. NEW YORK – ...

Sydney – March 11, 2026 – New Nielsen Ad Intel data shows advertising investment across Australia’s financial sector reached $756 million in 2025, up 20% from $630 million in 2024, as brands increased ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

Nielsen’s MDE offering at scale. NEW YORK, April 15, 2026 – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a ...

Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – March 3, 2026 – Nielsen, a global leader in audience measurement, data and ...