Consultants explain how restaurants use design, wording, and pricing to guide menu choices, a factor in decisions made in ...

A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners' dish selections and the ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

When you go to a restaurant, you likely don't think of a menu as an advertising tool — it has all the necessary information. But it turns out menus are as much of an ad for expensive items as anything ...

More people cutting back on meat would be good news for the planet, but humans have ingrained habits that are tricky to change. Fortunately, a growing body of research suggests that making changes to ...

This weekend I had lunch at an International House of Pancakes. The menus my companion and I were given to help us navigate this experience were large and laminated and, in their overall demeanor, ...

Given the chance, I will opt for a children’s menu at any restaurant — not for the cheaper prices (I order off the regular menu), but for the coloring pages it contains. There’s something both calming ...