Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

Sunstone Digital Tech expands its digital marketing capabilities by delivering high-conversion text message marketing ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...