Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

Editor’s note: The below column has been significantly updated from the version published Monday morning. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...

A composite video signal consists of luminance and chrominance, both of which directly affect the quality of a video that you might see. Because most video today is digital, a video ADC is necessary ...

When you hear the phrase “streaming video,” your thoughts probably go to paid streaming services like Netflix or Disney+, or video hosting websites like YouTube or Vimeo. From a quality of experience ...

Editor's Note: The following is a guest post by Stephen Upstone, CEO of mobile video platform LoopMe. When it comes to digital video advertising, isn't it time we got back to basics — like what works?

Viacom and comScore have struck a multiyear deal to measure video viewing across TV and digital platforms — and sell ads based on that data — but the media conglomerate is not severing its ties to ...

In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics ...

How do you measure the effectiveness of video surveillance? Join us next Thursday on Jan. 26 th and we’ll sit down at our computers with Dallas Police Department’s Deputy Chief Brian Harvey. Our ...