Marketing is a primary factor in the successes and failures of the products and services that small businesses offer. In order to measure how effective a company's marketing efforts are, and to ...

A marketing plan audit is a comprehensive review used to evaluate marketing strategy, gauge return on investment and ensure meeting an organization's objectives. Simply, the audit will identify ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...

When faced with business challenges, competitive pressure or even growth opportunities, it’s natural for marketers to want to react quickly. But responding to marketing symptoms, such as lower ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

Use the five key attributes to perform a marketing–effectiveness rating review in your organisation. In my earlier articles on the topic of marketing controls, I have covered annual-plan control, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Digital marketing now accounts for over 50% of marketing ...

In an increasingly competitive legal marketplace, law firms are investing more heavily than ever in marketing and business development. From brand refreshes and website redesigns to thought leadership ...

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey. But despite this inherent risk, many ...