A new report in partnership with Bain & Company suggested that brands need to win over key decision makers to drive revenue.

LinkedIn has adopted a new strategy to win more businesses in a major advertising push, aiming to boost run rate for the next ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Creator Marketplace lets brands find creators by topic, view audience and performance data, access contacts and promote ...

LinkedIn is expanding its advertising business with the launch of 'Creator Marketplace' and 'BrandWorks', as the platform looks to capture more spend from B2B marketers investing in creator-led ...

Meltwater finds LinkedIn ranks second in AI citation share behind YouTube, making it a strategic visibility channel for B2B ...

Here’s a simple five-step framework for sustainably growing your personal brand on LinkedIn, and ultimately attracting new ...

LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional ...

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

To promote its business-to-business services, LinkedIn launched a new marketing campaign that zeroes in on the convoluted nature of a B2B marketer’s profession by showcasing their parents’ ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...