Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft ...

This past weekend marked the 150th birthday of Oscar Mayer. Over the years, the great wiener-king's company has become an indelible part of pop culture, from the famed Wienermobiles that have been ...

Advertising jingles are musical techniques that businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics.

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

What's the quickest way to get consumers to remember a product? Write an unforgettable jingle. It's no secret that putting words to a melody is a tried-and-true way to remember something (teachers ...

Long before making the world sing, Barry Manilow was writing commercial jingles, including one that became an enduring classic that came with a single paycheck and no royalties. Speaking with The ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

So it’s Saturday night, and here I am sitting in front of my computer screen with Netflix and a fast-food burger and fries, and you’re like, "Ba da ba ba ba, I'm lovin' it.” Question: How did you know ...