(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...