As managing director for Moma Foods, Peter Joubert is at the top of the A.G. Barr-owned UK oat-milk business’ efforts to become a major player in the category. Founded in 2006, Moma moved into ...

Oats have well and truly earned their place in the small but growing plant-based ice cream sector, according to new data. But brands still must elevate consumer expectations of texture. Plant-based ...

The global oats market is set to grow from $5.43 billion in 2025 to $7.56 billion by 2033, driven by a 4.22% CAGR. This ...

Took me 3 tries to get 4 out of 5 seeds to sprout, luckily they germinate fast. The seeds were actually 1 year past their expiry date so that's probably why. Don't mind the thumbnail I'm just trying ...