In the past few years the traditional views of lead generation have been challenged. Some marketers are of the opinion that if it’s working, why not leave it? But increasingly, there are those that ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

Arthur Miller’s 1949 play “Death of a Salesman” chronicles the demise of Willy Loman, a traveling salesman as he slips into senility and eventually death. The story, a social commentary, highlights ...

At a recent conference, the chief marketing officer of the company hosting it said, “If we just knew when accounts were ready to buy, sales and marketing would be so much easier.” A statement of the ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Retail therapy can be an expensive coping mechanism. Here’s why impulsive shopping is so hard to resist. Have you ever walked into a store with a simple grocery list in hand, only to emerge with a ...