YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

Huggies is without a doubt a blessing to mothers, particularly working mothers who juggle work and family. So when it introduced its new Dry Comforts Lock and Breathe diaper, its message was simple ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

In June 2010, Burger King Singapore launched BK affordables - a guerilla marketing campaign which explored various traditional advertising platforms such as MRT trains, bus shelters and other forms of ...

According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we ...

A new case study shows how a revenue-focused paid media strategy turned a channel Toggl was ready to cut into one it ...

PARIS--(BUSINESS WIRE)--Out There Media, the global leader in Rich Messaging (RCS), released the results of the latest Rich Messaging campaigns that it designed and implemented for some of the most ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...